Privacy policy

The translation below is provided for your convenience only. If there is any discrepancy between the translation in English and the original Japanese text (including due to the delay in translation), the original Japanese text takes precedence.

Yamatoya Honten Co., Ltd. (hereinafter referred to as "the Company") recognizes the importance of protecting customers' personal information and complies with the Act on the Protection of Personal Information (hereinafter referred to as the "Personal Information Protection Act"). The Company will properly handle and protect personal information in accordance with this Privacy Policy (hereinafter referred to as the "Policy").

1. Definition of Personal Information

In this Policy, "Personal Information" means personal information as defined in Article 2, Paragraph 1 of the Personal Information Protection Act, namely, information relating to a living individual that can identify a specific individual by name, date of birth, or other description contained therein (including information that can be easily collated with other information to identify a specific individual), or information that contains a personal identification code.

2. Purpose of Use of Personal Information

The Company shall use customers' personal information for the following purposes:

  1. To provide the Company's services
  2. To respond to inquiries and provide information regarding the Company's services
  3. To provide information about the Company's products and services
  4. To respond to acts that violate the Company's terms, policies, etc. related to the Company's services
  5. To notify changes to the Company's terms, policies, etc.
  6. To improve the Company's services and develop new services
  7. To create statistical data in a form that does not identify individuals in relation to the Company's services
  8. For other purposes incidental to the above purposes

3. Change of Purpose of Use

The Company may change the purpose of use of personal information within a scope that is reasonably deemed to be related. In such cases, the Company will notify or publicly announce the change.

4. Limitation on Use of Personal Information

The Company shall not handle personal information beyond the scope necessary to achieve the purpose of use without the consent of the customer, except as permitted by the Personal Information Protection Act and other applicable laws. However, this shall not apply in the following cases:

  1. When required by law
  2. When necessary to protect the life, body, or property of a person and it is difficult to obtain the customer's consent
  3. When especially necessary for the improvement of public health or the sound growth of children, and it is difficult to obtain the customer's consent
  4. When it is necessary to cooperate with a national or local government or its contractor in carrying out legally prescribed affairs, and obtaining the customer's consent may impede the performance of such affairs

5. Proper Acquisition of Personal Information

The Company shall acquire personal information properly and shall not obtain it by false or otherwise improper means.

6. Security Management of Personal Information

The Company shall take necessary and appropriate supervisory measures over its employees to prevent risks such as loss, destruction, alteration, or leakage of personal information. When the Company entrusts all or part of the handling of personal information to a third party, it shall also exercise necessary and appropriate supervision over the contractor.

7. Provision to Third Parties

The Company shall not provide personal information to any third party without prior consent of the customer, except as permitted by the Personal Information Protection Act and other applicable laws. However, the following cases shall not be regarded as provision to third parties:

  1. When personal information is provided due to outsourcing within the scope necessary to achieve the purpose of use
  2. When personal information is provided due to business succession through merger or otherwise
  3. When personal information is jointly used in accordance with the provisions of the Personal Information Protection Act

8. Disclosure of Personal Information

When a request for disclosure of personal information is made in accordance with applicable laws, we will verify the requester's identity and promptly disclose the information, unless disclosure is not required by law.

9. Correction, Addition, or Deletion of Personal Information

If a customer requests correction, addition, or deletion of personal information on the grounds that it is inaccurate, the Company shall, after confirming the identity of the requester, conduct necessary investigation without delay and correct such information within the scope necessary to achieve the purpose of use, and notify the customer of the result. If the Company decides not to make such corrections, it shall notify the customer accordingly.

10. Suspension of Use or Deletion of Personal Information

If a customer requests suspension of use or deletion of personal information on the grounds that it is being handled beyond the scope of the published purpose of use or was obtained by improper means, and the request is found to be justified, the Company shall suspend the use or delete the information without delay and notify the customer. However, this does not apply where the Company is not obligated to do so under applicable laws.

11. Use of Cookies and Other Technologies

  1. The Company's services may use cookies and similar technologies. These technologies help the Company understand how its services are used and contribute to service improvements. Users who wish to disable cookies may do so by changing their web browser settings. Please note that disabling cookies may result in some functions of the Company's services being unavailable.

  2. The Company uses Google Analytics provided by Google LLC to investigate and analyze the usage status of its services. For details on how data is collected and processed by Google Analytics, please refer to the following websites:

    If users do not wish their data to be used by Google Analytics, they may use the Google Analytics Opt-out Add-on provided by Google:

    This service also enables "Advertising Features of Google Analytics" and uses third-party cookies such as the DoubleClick cookie for advertising and site improvement purposes, including:

    • Google Analytics Remarketing
    • Google Analytics Demographics and Interest Reports

    As a result, the Company may use Google Analytics cookies to analyze users' age, gender, browsing history, and interests related to this service on an aggregated basis. If users do not wish to use the "Advertising Features of Google Analytics," they can disable tracking by adjusting their settings or by installing the Google Analytics Opt-out Add-on in their browser.

12. Inquiries

For requests regarding disclosure, opinions, questions, complaints, or other inquiries concerning the handling of personal information, please contact the details listed in the "Legal Notice" section on our website or use our inquiry form.

13. Continuous Improvement

The Company shall continuously review the operation of its handling of personal information and strive for improvement. The Company may revise this Privacy Policy as necessary.

Effective: December 16, 2025